According to Intomobile, there is a great significance to rich media in advertising and this chart shows it very clear: while standard web banner brings 1 click, on mobile there are 3 clicks on standard banner. The number of clicks is becoming higer (6) when using Ipad. The chart shows that the higest number of clicks was on mobile rich media banners – 68 clicks.
WEBMEDIA - WMADV
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