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The Facts Show: Video Advertising Ad Spent Keeps Growing

According to the infographic by FLEEF.NET, the online ad spending in the US reached to $4 Billion in 2013 and going to be $9 Billion in 2017. In the global terms, in 2013, the video advertising ad spent was $20

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Why is Rich Media Ads so Important?

According to Intomobile, there is a great significance to rich media in advertising and this chart shows it very clear: while standard web banner brings 1 click, on mobile there are 3 clicks on standard banner. The number of clicks

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Is Native Advertising Here to Stay?

A survey and an annual check made by RealMatch, show that US publishers offer native advertising in their websites. More precisely, 73% of them offer it and 17% are considering offering native ads in their websites. As you can see,

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CPM – Cost per 1,000 impressions in online advertising

When planning a media campaign, the first things we consider are the location of our ad, how many people will see it, and how much will it cost. Written By WebMedia WMAD Team In online advertising, CPM (Cost Per Mille)

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Posted in Articles, Technoligies of Advertising